Advertising Is an Investment :In order to optimize your marketing efforts, you must look at where you spend your marketing rupees. Advertising is "an investment to improve and expand your business."*

Some efforts may prove to be a more viable investment toward this end than others. Your ultimate goal is any or all of the following:

1.Increase awareness of your business Attract new customers Develop customer loyalty

2.Generate immediate sales

There Are Two Types of Customers
Not all advertising reaches the same types of customers in the same way. When determining how to best reach your customers, you must realize there are two types: Those who know you, and those who don't.

Once you have an understanding of the types of customers you are trying to reach and you appreciate the necessity of investing in advertising efforts, you must determine which types of media best fit your needs. How can you can get the most bang for your buck?
Before making your advertising decision ask yourself: