Advertising Is an Investment :In order to optimize your
marketing efforts, you must look at where you
spend your marketing rupees. Advertising is "an
investment to improve and expand your
business."*
Some efforts may prove
to be a more viable investment toward this end
than others. Your ultimate goal is any or all of
the following:
1.Increase awareness of your
business Attract new customers Develop customer loyalty
2.Generate immediate sales
There Are Two
Types of Customers
Not all advertising
reaches the same types of customers in the same
way. When determining how to best reach your
customers, you must realize there are two types: Those
who know you, and those
who don't.
Once you have an
understanding of the types of customers you are
trying to reach and you appreciate the necessity
of investing in advertising efforts, you must
determine which types of media best fit your
needs. How can you can get the most bang for
your buck?
Before making your
advertising decision ask yourself: